Google’s search engine: the secrets of a successful search

The Google search engine allows you to find answers to a variety of questions in a matter of seconds, learn the latest news and find useful information. Its main advantage is the possibility of intellectual search: when entering queries, the search engine “thinks out” the continuation for you, offering the most common options.

The system is able to detect spelling errors and automatically correct searches so that users do not waste time re-typing. The Google search engine is maximally user-oriented: its own versions of the system are in most countries of the world, including Russia, Ukraine, Kazaksthstan. Also, a special “lightweight” version, adapted for WAP-traffic, was developed. Search engine Google is really mobile!

Useful services – for each user
Search engine Google provides the widest search capabilities. The system is equipped with 6 additional services, making searching for the necessary information, files and materials faster and more convenient.
Google search by pictures

Just enter the desired word or phrase in the search bar, in response to which you will get images that match the query. In addition, you can specify the size (large, medium, small) and the prevailing color, type of images (faces, b / w drawings, photos), the time of their placement and the right to use.

Youtube Video
The Google SEO search engine has access to millions of videos, allowing them to be downloaded and viewed in real time. As an additional parameter, you can specify the search for materials only on Russian-language sites.

Google News
In response to user requests, the Google search engine produces the most relevant news, sorting them by novelty. The top lines of the search – the most recent news, posted a few hours ago, then – the news for the previous days. It is noteworthy that before the introduction of search queries the system will form a list of the most relevant news publications from 400 different sources. In this case, the news will be distributed according to the degree of popularity (the frequency of appearance on the World Wide Web).

Google Shopping
Relatively new, but extremely useful service, allowing you to find the right products at the best price. You do not have to look through dozens of online stores any more: all products displayed on the network are accessible through Google Shopping. Here you can get acquainted with the characteristics and cost of products, and if you want to purchase it – go to the seller’s website and place an order!

Google Maps
When you go to this service, the system automatically determines the location of the user, offering a map of his city with the indication of large shopping centers, shops and public transport stops. If you need to change the city, you just need to enter its name in the corresponding line. If you need to find a specific street, also enter its name boldly, and Google’s intelligent search engine will offer suitable options.

Google Books

Google Books provides access to tens of millions of books, including modern literature, books for study and business, classical works of Russian and foreign authors. When you click on the link, the user will receive a version for reading with the ability to scroll through pages, view one or two pages in standard or full-screen mode. Selected books can be purchased (download to a computer, a tablet, in some cases – to a smartphone, e-book). Also, the search engine allows you to order a printed version of the book you like through the sites-partners: Ozon.ru, Books.ru.

How do I search the Google search engine?
For a successful search optimisation on Google, remember several important search operators: • “queries in quotes” – so you can find the phrase exactly as it was entered;
• queries with -minus – if you do not want to see queries with a specific word in the search result , simply put a “-” sign in front of it;
• queries with ~ synonyms – in this case the “~” character preceded by the word will allow you to see the results of the issue not only with his participation, but also with the entry of his synonyms;
• queries about this – the use of the sign “|” is appropriate when entering two queries with one common word, for example, when searching immediately and the telefilm “Poor Nastya”, and the story “Poor Liza” (poor lisa | nastya);
• queries with * forgotten words – if one of the words in the phrase is forgotten, it does not matter – put “*” in its place, and the required results are sure to be found;

• queries about both & and about this – the “&” sign allows you to search for pages in which two concepts, two people, two events are mentioned simultaneously;
• filetype search requests: in a specific format – use, for example, the operator filetype: xls (instead of xls you can substitute any other format), will find only Microsoft Excel documents;

• related inquiries: on similar sites – using the operator related: google.ru (instead of google.com you can use the address you need) will allow you to find similar sites on the network;
• link requests: with links to the desired site – the link operator: google.com (google.ru is also replaced with the correct address) helps you find sites on the network that link to the portal of interest;
• site requests: on a particular site, what you are interested in – using the site: ria.ru operator + the query you need, you can view all results within only one site;
• An interesting query and AROUND (2) that you forgot – the AROUND () operator with the specified number of brackets (indicating the number of missed words) allows you to search in the documents for phrases that you do not remember entirely, that is, you can specify only the first and the last part.
Search will become really simple and fast with skillful handling of the Google search engine – check it out for yourself!
Video how to search in Google:

 

Why SEO is A Necessary Part Of Every Businesses Marketing Strategy

SEO which stands for search engine optimization Wiki says “the process of affecting the visibility of a website or a web page in a search engine unpaid results” this is done by simply ranking your website first on search engines such as google, Bing, Yahoo etc. We are all aware that the primary aim of all marketing strategy is to increase sales and make extra profit by increasing the number of visitors on your website. Therefore SEO is one of the easiest and effective ways marketers can promote their businesses to the world. Below are some reasons why SEO is a necessary part of all business marketing strategy
    SEO increases business visibility; the main aspect of marketing is to be able to showcase or advertise your business/product to the globe so as to increase sales. Since SEO helps to put you first on google and showing your products first to the world it has helped to full fill your marketing goal.  
    SEO Brings Your Business Traffic; SEO is the only marketing strategy that automatically brings people/traffic into your online store and by so doing increasing the likelihood of product sales. Sure by itself, traffic is not going to make you any money you need to have products or services that satisfy consumers needs
    SEO Has One of the Best ROI’s in Advertising; Studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads even better than social media ads such as Facebook, YouTube, LinkedIn etc.  SEO which is an inbound marketing strategy; that is it allows you to market to people when they are looking for the products and services your business provides.  You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.
From the above reasons, it’s obvious that SEO service is practically one of the most effective methods of promoting and increasing business sales. For this, we all need to consider SEO as a major factor in our marketing tools if our business must excel.

Why The Plumbing Industry is Digitalizing Their Marketing Strategy

Digital marketing which is the promotion of products or brands via one or more forms of electronic media is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing. Most organizations like (Australian chamber of commerce and industry)  also encourage the use of digital marketing to grow businesses.The plumbing industry is one of the industries that slowly embrace online marketing strategy mainly due to the fact that they prefer doing business face to face. Lately, this industry has shown a remarkable interest in digital marketing strategy because the world is changing and no matter how set in stone, the plumbing industry is their customers want to see them online. Below are some of the reasons why the plumbing industry are digitalizing their marketing strategy
•    It is more cost effective; since most plumbing industries are small local industries and don’t have enough capital for traditional marketing, Digital marketing will help put you in the market world at a very cheap rate and sometimes free
•     Gives Higher ROI and Revenue; digital marketing connects most industries including the plumbing industry to unlimited number of customers from around the globe and allows them to make unlimited profit
•    It allows the provision of quick and 24-hour service to customers; through digital marketing, customers can easily contact and find Plumbers near bye from the plumbing industry at any time of the day and their problem will be solved within minutes.
•    Helps get Ahead of Your Competitors; Most businesses have already given up on traditional advertising methods and focus instead on Google Adwords, SEO or Social Media because this has helped to put companies ahead of their competitors and increase sales.
•    Allows easy display of portfolio to customers; with the help of digital marketing, a plumbing industry can easily show their quality work portfolio to their clients so the customer will have a feel of what they should expect.


With the above benefits of the digital marketing strategy, it is obvious why most plumbing industries are engaging in it. Just like other industries, you can’t just jump into the plumbing industry, you have to meet some certification example to do plumbing in Victoria you must be registered by the VBA.

How SEO is Changing The Way Companies Do Business

SEO which is known as search engine optimization has completely changed the way most organizations are doing business. The Internet which is currently the world biggest marketplace has changed the way customers search for products and where they buy goods and services they need. So, therefore, companies that want to keep making profits have to adjust their marketing strategy in response to the transformation in consumers buying habits and the easiest way to do this is by engaging in SEO.


Traditional means of businesses which involve marketing through newspaper and television advertising do not integrate well with the powerful SEO medium of the Internet and have become less and less effective as a result.
With the popularity of SEO, the speed at which business is been done has rapidly increased. Customers can easily search for a product on Google, Wikipedia etc and your SEO optimized product will appear first giving you higher chances of the instant sale and within minutes or seconds, the transaction will be completed.


SEO has also changed the way companies do business by allowing them to focus on product contents since the Internet is driven by content. Instead of the traditional public awareness and product campaign they now create articles, YouTube videos for customers to easily get a review of their products at anytime from anywhere around the globe. The more high-quality content you can provide a potential customer with, the greater your company credibility and the increased chances that they will spend their money with you
SEO is gradually changing some of the most useful means of internet marketing such as Facebook ads, Google Ad sense and LinkedIn because unlike other advert medium SEO allows you to market to people when they are looking for the products and services your business provides. They can even find the services you offer by showing up in Google maps. Something that local Frankston SEO companies are taking full advantage off. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.