Why SEO is A Necessary Part Of Every Businesses Marketing Strategy

SEO which stands for search engine optimization Wiki says “the process of affecting the visibility of a website or a web page in a search engine unpaid results” this is done by simply ranking your website first on search engines such as google, Bing, Yahoo etc. We are all aware that the primary aim of all marketing strategy is to increase sales and make extra profit by increasing the number of visitors on your website. Therefore SEO is one of the easiest and effective ways marketers can promote their businesses to the world. Below are some reasons why SEO is a necessary part of all business marketing strategy
    SEO increases business visibility; the main aspect of marketing is to be able to showcase or advertise your business/product to the globe so as to increase sales. Since SEO helps to put you first on google and showing your products first to the world it has helped to full fill your marketing goal.  
    SEO Brings Your Business Traffic; SEO is the only marketing strategy that automatically brings people/traffic into your online store and by so doing increasing the likelihood of product sales. Sure by itself, traffic is not going to make you any money you need to have products or services that satisfy consumers needs
    SEO Has One of the Best ROI’s in Advertising; Studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads even better than social media ads such as Facebook, YouTube, LinkedIn etc.  SEO which is an inbound marketing strategy; that is it allows you to market to people when they are looking for the products and services your business provides.  You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.
From the above reasons, it’s obvious that SEO service is practically one of the most effective methods of promoting and increasing business sales. For this, we all need to consider SEO as a major factor in our marketing tools if our business must excel.

Why The Plumbing Industry is Digitalizing Their Marketing Strategy

Digital marketing which is the promotion of products or brands via one or more forms of electronic media is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing. Most organizations like (Australian chamber of commerce and industry)  also encourage the use of digital marketing to grow businesses.The plumbing industry is one of the industries that slowly embrace online marketing strategy mainly due to the fact that they prefer doing business face to face. Lately, this industry has shown a remarkable interest in digital marketing strategy because the world is changing and no matter how set in stone, the plumbing industry is their customers want to see them online. Below are some of the reasons why the plumbing industry are digitalizing their marketing strategy
•    It is more cost effective; since most plumbing industries are small local industries and don’t have enough capital for traditional marketing, Digital marketing will help put you in the market world at a very cheap rate and sometimes free
•     Gives Higher ROI and Revenue; digital marketing connects most industries including the plumbing industry to unlimited number of customers from around the globe and allows them to make unlimited profit
•    It allows the provision of quick and 24-hour service to customers; through digital marketing, customers can easily contact and find Plumbers near bye from the plumbing industry at any time of the day and their problem will be solved within minutes.
•    Helps get Ahead of Your Competitors; Most businesses have already given up on traditional advertising methods and focus instead on Google Adwords, SEO or Social Media because this has helped to put companies ahead of their competitors and increase sales.
•    Allows easy display of portfolio to customers; with the help of digital marketing, a plumbing industry can easily show their quality work portfolio to their clients so the customer will have a feel of what they should expect.


With the above benefits of the digital marketing strategy, it is obvious why most plumbing industries are engaging in it. Just like other industries, you can’t just jump into the plumbing industry, you have to meet some certification example to do plumbing in Victoria you must be registered by the VBA.

How SEO is Changing The Way Companies Do Business

SEO which is known as search engine optimization has completely changed the way most organizations are doing business. The Internet which is currently the world biggest marketplace has changed the way customers search for products and where they buy goods and services they need. So, therefore, companies that want to keep making profits have to adjust their marketing strategy in response to the transformation in consumers buying habits and the easiest way to do this is by engaging in SEO.


Traditional means of businesses which involve marketing through newspaper and television advertising do not integrate well with the powerful SEO medium of the Internet and have become less and less effective as a result.
With the popularity of SEO, the speed at which business is been done has rapidly increased. Customers can easily search for a product on Google, Wikipedia etc and your SEO optimized product will appear first giving you higher chances of the instant sale and within minutes or seconds, the transaction will be completed.


SEO has also changed the way companies do business by allowing them to focus on product contents since the Internet is driven by content. Instead of the traditional public awareness and product campaign they now create articles, YouTube videos for customers to easily get a review of their products at anytime from anywhere around the globe. The more high-quality content you can provide a potential customer with, the greater your company credibility and the increased chances that they will spend their money with you
SEO is gradually changing some of the most useful means of internet marketing such as Facebook ads, Google Ad sense and LinkedIn because unlike other advert medium SEO allows you to market to people when they are looking for the products and services your business provides. They can even find the services you offer by showing up in Google maps. Something that local Frankston SEO companies are taking full advantage off. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.