Digital marketing which is the promotion of products or brands via one or more forms of electronic media is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing. Most organizations like (Australian chamber of commerce and industry) also encourage the use of digital marketing to grow businesses.The plumbing industry is one of the industries that slowly embrace online marketing strategy mainly due to the fact that they prefer doing business face to face. Lately, this industry has shown a remarkable interest in digital marketing strategy because the world is changing and no matter how set in stone, the plumbing industry is their customers want to see them online. Below are some of the reasons why the plumbing industry are digitalizing their marketing strategy
• It is more cost effective; since most plumbing industries are small local industries and don’t have enough capital for traditional marketing, Digital marketing will help put you in the market world at a very cheap rate and sometimes free
• Gives Higher ROI and Revenue; digital marketing connects most industries including the plumbing industry to unlimited number of customers from around the globe and allows them to make unlimited profit
• It allows the provision of quick and 24-hour service to customers; through digital marketing, customers can easily contact and find Plumbers near bye from the plumbing industry at any time of the day and their problem will be solved within minutes.
• Helps get Ahead of Your Competitors; Most businesses have already given up on traditional advertising methods and focus instead on Google Adwords, SEO or Social Media because this has helped to put companies ahead of their competitors and increase sales.
• Allows easy display of portfolio to customers; with the help of digital marketing, a plumbing industry can easily show their quality work portfolio to their clients so the customer will have a feel of what they should expect.
With the above benefits of the digital marketing strategy, it is obvious why most plumbing industries are engaging in it. Just like other industries, you can’t just jump into the plumbing industry, you have to meet some certification example to do plumbing in Victoria you must be registered by the VBA.